About Us

We are "sa-in"
We "sa-in" started our small shop to introduce Kashmir handicrafts in 2023. We are located originally in Japan and shift our location to Srinagar, Jammu and Kashmir, India in 2025.
Our web store delivers Kashmir handicrafts, such as Ali embroidered items, pashmina shawls and stoles, silk carpets and more.

Our Vision
"Make the world a better place beyond the connections"
Our logo symbolizes the nature of Kashmir "sun, mountains, rivers, and flowers." The river is designed like "s," and the sun and mountains like "i." The flower symbolizes "lotus=India" and "cherry blossom=Japan."
The world is huge, but we can feel each other closer. We give you an opportunity to feel the beauty of Kashmir, India.

Our Services
- Retail sales of Kashmir handicrafts
- Wholesale of Kashmir handicrafts
- Production of oridinal items
- Support for custom-mede production
- Tour coordination
- Houseboat and homestay